Context
Objective, brand, audience and success criteria.
Services
Four connected areas so every campaign has an idea, talent, context and execution. No rigid packages: each project needs its own mix.
Areas
Representing means deciding what not to do, too.
A creator is not a row in a spreadsheet. Every collaboration affects positioning, community and the opportunities that follow.
TikTok isn't adapted. It's built from the platform up.
TikTok campaigns with our own creators: platform strategy, casting, vertical scripting, production and reporting. Based in Madrid, working across Spain.
Reach can be bought. Fit cannot.
Social-first campaigns with creators: strategy, casting, coordination, negotiation, delivery and reporting.
Content born vertical.
Cropping a TV ad to nine sixteenths is not producing for social. We shoot for the format, the creator and the place the piece is going to live.
Experiences that leave the room and enter the conversation.
An event does not end when the lights go out. If it does not generate content, conversation and talent relationships, it stays as attendance and archive photos.
Representation, casting, production, experience and reporting are handled in house. Between the idea and what finally gets posted there is no chain of suppliers.
Process
Objective, brand, audience and success criteria.
Which service fits, which talent works and which format carries the idea.
Production, coordination, delivery and review without losing rhythm.
Results, learnings and decisions for the next move.