PR & Communications
Social-first PR and communications service in Madrid. Launches, activations, events and brand visibility executed with the logic of the platforms where your audience actually lives. No press releases nobody reads. No campaigns to fill reports.
Classic PR is measuring what no longer matters.
For years, PR agencies have presented the same reporting: clippings, media impressions, raw mentions. Today a brand can land in twenty headlines on the same day and generate less conversation than a fifteen-second TikTok. Attention has migrated, and with it the definition of what's relevant.
At Revoltosos® we start from an uncomfortable question: who's actually going to see this, and what are they going to do next? If we can't answer with concrete data, we don't do it.
What we don't do anymore
- Mass-distributed press releases with no editorial angle.
- Reports full of impressions with no audience context.
- Events designed for the photo, not the conversation.
- Coverage in media that doesn't move purchase decisions.
Classic PR measures what no
longer matters.
Clippings and raw impressions don't explain anything anymore. We measure retention, conversation, organic mentions and real conversion.
The process: from brief to conversation.
A four-phase flow designed so every deliverable has social reading from day one.
Real context
We audit your brand, your niche and the conversation that already exists. We identify the angles with platform potential and discard the ones without.
Editorial angle
We build the narrative angle, the activation calendar and the real KPIs we're going to move. Total clarity before executing.
Social-first activation
Content production, coordination with talent, relevant media handling and organic amplification. Everything in platform-native format.
Data that matters
Retention, conversation generated, sentiment, organic mentions, traffic impact and conversion. No vanity metrics.
What the PR & Communications service covers.
A modular service that adapts to where your brand is. We don't sell closed packages: we build the scope around the objective.
- Product launches — strategy, creative, content production and creator activation.
- Events and activations — experiences designed to generate organic content, not just corporate photos.
- Media relations — contact with digital media, specialised verticals and relevant industry newsletters.
- Crisis management — quick response with social-first reading when the conversation goes sideways.
- Brand partnerships — co-creations with adjacent brands that amplify reach naturally.
- Reporting and data reading — retention, conversation and conversion analysis tied to every action.
Strategy and execution under one roof.
We're not just strategists or just producers. We represent our own creator roster, which lets us activate campaigns in days, not months, and with a level of control and quality a traditional agency can't replicate.
Brands that have made noise with us.
A sample of brands that have trusted Revoltosos® for their PR campaigns and activations. No fictional case studies. Just real clients.
Our clients include Five Guys, Lenovo, Jägermeister, Vichy Catalan, Beata Pasta and Odeon Multicines, among others. Every project has been different: from one-off opening activations to sustained brand support. See all clients →
What people usually ask.
What's the difference between traditional PR and social-first PR?
Traditional PR measures clippings, press releases and headlines. Social-first measures video retention, conversation, organic mentions and conversion. We don't reject conventional media when they add value, but we always start from the platform.
How much does a PR campaign cost?
Depends on scope, duration and production. We work from one-off 4-6 week activations to annual retainers. Email info@revoltosos.es with your brief and we'll respond in 48-72h.
Do you work with product launches?
Yes. Launches, openings, rebrandings, events and activations are where our logic works best: clear cultural context, creators that fit and execution focused on retention.
Can you secure traditional media coverage?
When it makes sense, yes. We have relationships with media and specialised verticals. But we don't force coverage nobody will read just to fatten a report.
How long until results?
A launch shows impact in days. A sustained strategy needs 8-12 weeks for indicators to stabilise. Reporting throughout the entire process, not just at the end.
Where are you based?
Madrid. We operate across Spain. For European projects we work remote or travel as needed.
LAUNCH IN
MIND?
Tell us about the project. We respond in 48-72h with a clear proposal. No filler PDFs.