Area 02
Influencer Marketing
Instagram and TikTok campaigns, from creator selection and agreements to production and reporting. Our own roster, with external casting where the brief calls for it.
Reach can be bought. Fit cannot.
Influencer Marketing
What we solve
Influencer marketing fails when reach is bought without context. The right creator does not just post: they translate the brand into a code the audience wants to watch.
- 01
Campaign strategy and business objective.
- 02
Creator selection by fit, not just follower count.
- 03
Negotiation, usage, paid support and delivery coordination.
- 04
Reporting with reach, retention, conversation and learnings.
Brands
Who we have worked with.
Brands we have worked with, across food and hospitality, technology, drinks and entertainment.
Campaigns
Published campaigns.
Revoltosos® campaigns with David: a street interview for Vichy Catalan, a street game for Segway, Lenovo's Black Friday and a night out with Fini. Each one in the format that already works on his channel.
Videos published on TikTok and Instagram. They load only when you press play; from then on the platform may set cookies.
Capabilities
From brief to final report.
TikTok
TikTok agency in Madrid.
Certified by TikTok as a Creator Agency. TikTok campaigns with our own creators, vertical scripting and production built for the platform.
See the TikTok agency →Instagram, with a clear brief.
For an Instagram shortlist, we look at the creator’s work, the brand fit and the available account figures. Follower count provides context; it does not predict views.
The proposal sets out formats, deliverables and usage rights. If you need to use the content in paid media, that must be agreed before production.
Start with the Instagram accounts in our roster. When the brief needs a different profile, we can cast externally.
Explore creators and platforms →Project types
Where a campaign usually makes sense.
- 01
Influencer-led launches.
- 02
Always-on creator campaigns.
- 03
Product activations.
- 04
Creator marketing for consumer brands.
Brief
What we need for a proposal.
- 01
The goal, audience and platform: Instagram, TikTok or both.
- 02
Creators you are interested in, formats and approximate timing.
- 03
A budget range and intended usage; paid distribution and exclusivity need to be specified as well as the format.
FAQ
Straight answers.
What is influencer marketing?
Influencer marketing is a form of advertising in which a brand works with content creators so they talk about its product to their own community, in their tone and format. Instead of interrupting with an ad, the message arrives through someone the audience already follows and listens to.
It works when the creator fits the product and the piece looks like what they already post: a recipe with a specific ingredient, a GRWM with a garment, a challenge with a snack brand. At Revoltosos® we do it with our own TikTok and Instagram roster, and with external creators when the campaign calls for another profile.
What does an influencer agency do?
An influencer agency turns a brand's objective into a creator campaign: it proposes profiles, negotiates terms and rights, coordinates scripts and dates, reviews the pieces before they go live and delivers a results report. The brand deals with one contact instead of every creator.
In practice that means reading a brief and returning a selection with verified figures, closing contracts that include usage rights and whitelisting where needed, following up every post and measuring reach, retention and conversation per platform. It is what Influencer Marketing at Revoltosos® covers, from selection to reporting.
How do I hire an influencer for my brand?
To hire an influencer, first define what the campaign has to achieve and who you want to reach; then profiles are chosen for audience and tone fit, not just followers. After that, pieces, dates and usage rights are agreed in writing, and the content is reviewed before it is published.
If the creator is represented by an agency, you go through the agency: at Revoltosos® just write to hola@revoltosos.es or use the form with the brand, objective and dates, and we reply with fit, availability and a proposal. If you work with unrepresented creators, always ask for figures from the platform itself and make rights explicit in the contract.
How much does an influencer campaign cost?
The cost of an influencer campaign depends on four things: how many creators take part and of what size, how many pieces are published and on which platforms, whether production is needed, and which usage rights the brand requires, for paid media for instance. There is no fixed rate per follower: two profiles with the same audience can cost very differently depending on engagement.
That is why we do not publish prices: every proposal is quoted as a fixed budget on that specific scope, with no surprises afterwards. Write to us with the objective and dates and we will send a quote with creators, pieces and rights included.
Can you run an Instagram creator campaign?
Yes. We work with Instagram and TikTok creators. The brief determines the shortlist, formats and usage rights; a campaign can focus on Instagram or run across both platforms.
Can you work with creators outside the roster?
Yes. When the project needs it, we run external casting and coordinate creators not represented by the agency.
Do you include reporting?
Yes. Reporting is adapted to the objective and covers reach, retention, conversation, deliverables and actionable learnings.
Agency
Social-first
Social-first campaigns.
Social-first means building the piece from the platform it will live on, not adapting it afterwards. It is how we approach every campaign.
See social-first campaigns →