Influencer Marketing · Social-first
Social-first campaigns
Influencer marketing and content campaigns designed from TikTok and Instagram, not adapted from another medium: idea, format, creators and measurement are born on the platform.
Plan a campaignThe piece is born in the feed. It doesn't arrive there.
Social-first campaigns
What changes when it is social-first
A TV ad cropped to vertical is still a TV ad, and the audience can tell within two seconds. Working social-first means deciding format, length, hook and tone from how content is consumed on TikTok or Instagram, and only then writing the idea.
- Idea and format designed for the feed, not adapted from another medium.
- Creators chosen for audience and tone fit, not just numbers.
- The creator does not lend their face to an ad: the piece is born as their own content.
- Vertical scripting, light production and a publishing calendar.
- Per-platform measurement: reach, retention, conversation and learnings.
Capabilities
From strategic fit to final delivery.
Project types
Where it usually makes sense.
- Product launches with several creators at once.
- Always-on campaigns with represented talent.
- Challenges and participation formats.
- Brand content that lives on creators' profiles and on the brand's.
- Paid-media pieces shot by creators.
Brief
What we need for a proposal.
- The campaign objective and the audience it needs to reach.
- Platforms, and whether you need content for brand channels or paid media.
- Timing, number of pieces and a ballpark budget.
FAQ
Straight answers.
What is a social-first campaign?
A campaign designed from the platform it will live on. Format, length, hook and tone are decided from how content is consumed on TikTok or Instagram, and the idea is written afterwards. It is not adapting a piece from another medium.
How is it different from a regular influencer marketing campaign?
The creator does not lend their face to a finished ad: the piece is born as their own content, in their tone and format. It is how we approach every Influencer Marketing campaign at Revoltosos®.
Do you work with creators outside the roster?
Yes. Our own roster is the starting point, but if the campaign calls for another profile we source and negotiate it just the same.
How is it measured?
Per platform and per objective: reach, retention, saves, comments and conversation, plus deliverables. Reporting includes learnings for the next campaign.
Agency