Influencer Marketing · Social-first
Social-first campaigns
Influencer marketing and content campaigns designed from TikTok and Instagram, not adapted from another medium: idea, format, creators and measurement are born on the platform.
The piece is born in the feed. It doesn't arrive there.
Social-first campaigns
What changes when it is social-first
A TV ad cropped to vertical is still a TV ad, and the audience can tell within two seconds. Working social-first means deciding format, length, hook and tone from how content is consumed on TikTok or Instagram, and only then writing the idea.
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Idea and format designed for the feed, not adapted from another medium.
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Creators chosen for audience and tone fit, not just numbers.
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The creator does not lend their face to an ad: the piece is born as their own content.
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Vertical scripting, light production and a publishing calendar.
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Per-platform measurement: reach, retention, conversation and learnings.
Born in the feed
Formats you cannot adapt.
Formats that do not exist outside the feed: a Hugo Ruiz series fed by his own followers, David's friends choosing for him at Five Guys, Koke's twist for HypeHypeHype and the street as a set for Frankie Burgers. Made by Revoltosos.
Videos published on TikTok and Instagram. They load only when you press play; from then on the platform may set cookies.
Capabilities
From the idea in the feed to measurement.
Project types
Where it works best.
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Brands coming from traditional advertising that want to enter the feed without it showing.
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Content series with the same creator over several weeks.
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Always-on campaigns with represented talent.
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Brand content that lives on creators' profiles and on the brand's.
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Paid-media pieces shot by creators.
Brief
What we need for a proposal.
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The campaign objective and the audience it needs to reach.
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Platforms, and whether you need content for brand channels or paid media.
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Timing, number of pieces and a ballpark budget.
FAQ
Straight answers.
How is it different from a regular influencer marketing campaign?
The creator does not lend their face to a finished ad: the piece is born as their own content, in their tone and format. It is how we approach every Influencer Marketing campaign at Revoltosos.
Do you work with creators outside the roster?
Yes. Our own roster is the starting point, but if the campaign calls for another profile we source and negotiate it just the same.
How is it measured?
Per platform and per objective: reach, retention, saves, comments and conversation, plus deliverables. Reporting includes learnings for the next campaign.
Agency