Area 03
Creative & Content
Social content production: direction, shooting, editing and vertical delivery.
Content born vertical.
Creative & Content
What we solve
Cropping a TV ad to nine sixteenths is not producing for social. We shoot for the format, the creator and the place the piece is going to live.
- 01
Campaign assets shot for social, not cropped from another format.
- 02
Content series and always-on work for the brand's own channels.
- 03
UGC: pieces that look like creator content, shot to feed paid and product pages.
- 04
Creative direction, concept and per-platform adaptation.
- 05
Lean production with creators from the roster.
Work
Four brands, four formats.
Revoltosos® campaigns: a challenge by Hugo Ruiz for Trolli, a home cocktail by David for Jägermeister, a product showcase by Hugo for Teeth Bright and Beata Pasta's Christmas market told by David. Four briefs, four different vertical formats.
Videos published on TikTok and Instagram. They load only when you press play; from then on the platform may set cookies.
Capabilities
From script to vertical delivery.
Project types
What we produce.
- 01
Launch assets.
- 02
Social content series.
- 03
Content for owned channels.
- 04
Event coverage and aftermovies.
Brief
What we need for a proposal.
- 01
Where the content will run: brand channels, creator accounts or paid campaigns.
- 02
What is already available: idea, script, product, location and brand assets.
- 03
The formats, versions and deadlines you need, with usage rights defined.
FAQ
Straight answers.
What is branded content?
Content a brand produces or funds to be consumed on its own merits, not as an ad: a series, a creator format, a piece people choose to watch. The brand is inside the story, not interrupting it. It is what we do in Creative & Content with our creators.
What is UGC content?
UGC (user generated content) is content shot by creators with the look of a spontaneous video, used by the brand on its own channels or as a paid ad, rather than posted on the creator's profile. It is contracted by pieces and rights, and performs well in paid because it does not look like advertising.
Are you a production company?
We produce for social, which is not the same as a generalist production company: we shoot vertical, with creators, and for how the piece is consumed rather than only how it looks.
Can you start from a locked idea?
Yes, although we usually review angle, format and talent so the idea holds up in the feed.
Do you only work with TikTok?
No. We produce for TikTok and Instagram, matching the format to its destination and the agreed usage rights.
Agency